SBC Supplier Registration
  • About
  • Services
    • Direct Award
    • Mini Competition
    • Full Tender
    • Virtual Procurement Officer
    • Contract and Project Management
    • Free Procurement Helpline
  • Net Zero
  • Regional Buying Hubs
    • North East
    • North West
    • East of England
    • Midlands
    • London & SE
    • South West
  • Helpline
    • Schools’ Buying Club Procurement Helpline
    • Procurement Helpline Video Series
  • Social Value
    • Social Value
    • Procurement Accreditation Offer
  • Resources
    • Blogs
    • Case Studies
  • Contact
Back to News & Events

Loyalty programs give casino customers a way to collect rewards through eligible activity over time. At non-GamStop casinos, these schemes may combine points, status levels and member benefits, with each operator setting its own structure. Understanding how points are earned and how tiers are reached helps explain what a program offers and how its features fit together.

How loyalty points are earned

Many programs award points when a member plays eligible games. The rate can depend on the type of game, the amount wagered, or a combination of those factors. Points may be credited automatically to an account, where a rewards page shows the balance and available options. Some programs also distinguish between redeemable points and points used to measure progress toward a tier.

Redeemable points can have a stated value within the program and may be exchanged for rewards according to its rules. Options can include bonus funds, free spins, or other account benefits. The conversion rate and any conditions are set by the operator, so a clear understanding of the points table helps members interpret the value of their balance.

Understanding VIP levels

A VIP structure divides membership into levels, often beginning with a standard or entry tier. Progress may be based on points accumulated during a set period, qualifying play, or a combination of activity measures. Each new level can add benefits or provide access to a different set of rewards. Programs commonly display a progress bar or points target to show how close an account is to the next tier.

Readers comparing the way rewards and membership levels are presented across non gamstop casinos can look at the published points system, tier criteria and benefit descriptions. These details show how the program connects routine point collection with longer-term status. A tier table can also make it easier to compare the benefits assigned to each membership level.

What tier benefits may include

Benefits vary by program, but may include higher point-earning rates, periodic bonuses, dedicated account assistance, invitations to promotions, or personalised offers. Some schemes provide rewards at particular milestones, while others offer benefits that continue while a member holds a tier. The precise mix depends on the operator and the rules attached to each reward.

Programs may also set a review period for VIP status. At the end of that period, the operator may calculate a member’s qualifying activity and determine whether the current tier continues or changes. Other schemes retain status for a stated duration after it is achieved. Knowing the review schedule helps members understand the timing of progress and which benefits apply during a particular period.

Reading program rules and tracking progress

Program terms explain which activity counts toward points, how long points remain available, and how a reward can be claimed. They may also describe minimum qualifying amounts, reward expiry dates and any limits on combining offers. These rules are part of the program’s operating framework and provide context for account balances and tier calculations.

Most loyalty pages bring together the current points total, tier status and reward catalogue. Checking these details periodically gives members a straightforward way to follow progress and see which benefits are available. When a program presents its earning rates and tier requirements clearly, the relationship between everyday activity and membership rewards is easier to understand.

How the features work together

Points and VIP tiers serve related but distinct purposes. Points provide a measure of accumulated activity and may be exchanged for specified rewards; tiers reflect progress within a membership structure and can unlock additional benefits. Together, they form the main components of many casino loyalty programs. Comparing these elements offers a practical overview of how a particular scheme is organised and what its members can expect at each stage.

  • About Us
  • Services
  • North East
  • North West
  • East of England
  • Midlands
  • London and SE
  • South West
  • Helpline
  • Case Studies
  • Social Value
  • Privacy/Cookies
  • Anti-Slavery Policy
  • FAQs
  • ISBL, Cyber Essentials, ISO 9001 and ISO 27001 logos
Schools’ Buying Club, The Regent, Chapel Street, Penzance, Cornwall, TR18 4AE

© 2021 Schools’ Buying Club. All Rights Reserved.
Place Group Limited trading as Schools’ Buying Club.

Designed by Shine Creative

Welcome to SBC Online, please log in to access your private procurement portal.

Lost Password?

If you are having trouble logging in, please contact us at contact@schoolsbuyingclubonline.com

Please enter your email. The password reset link will be provided in your email.
Cookie consent
This site uses cookies, find out more here.
Okay
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT